The Six-Figure Black Friday Bootcamp

Learn how to plan a profitable Black Friday Weekend sale that's aligned with your values, so you can have your best sales month ever

Are you ready for the BIGGEST money making quarter of the year?

Many conscious brands choose to opt out of Black Friday-Cyber Monday (BFCM) - which is a BIG mistake.

I understand the desire to not come off 'salesy', the aversion to pushing unnecessary consumption, and the feeling like you can't possibly match the discounts of larger brands - however, BFCM is a great opportunity to generate revenue for your purpose-driven brand.

And guess what? More revenue = more impact. You can hire more. You can make your supply chain more sustainable. You can grow, and take the share of wallet away from brands who don't want to do good in the world.

Last year, my sustainable brand did over 6 figures in revenue during the Black Friday.

In this pre-recorded 2.5 hour training, I'm sharing how the exact tools, techniques and strategies we implement in order to maximize our impact.

In this 2.5 hour recorded workshop, I'll walk you through all of the steps of how to plan a well-thought out, profitable and sustainable Black Friday sale that aligns with your values.

What you'll learn:

  • Why Black Friday Cyber Monday is worth participating in this year
  • How to analyze your sales and inventory data to determine what to promote (and what not to promote)
  • How to pre-promote your sale for maximum impact
  • What you need to consider when launching a BFCM sale
  • How to promote your sale so that you get maximum traffic during BFCM
  • How to make sure the sale aligns with your brand's values
  • How to track metrics and set KPIs (key performance indicators) to see if the sale was a success
  • How to plan your Facebook ad strategy for Black Friday Cyber Monday this yea


Get started now!



Course Curriculum


  Welcome to the Black Friday-Cyber Monday Bootcamp!
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  Pre-work for the Training
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  Workbook: Download for the Training
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  Training: Black Friday Cyber Monday Workshop
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What you'll get when you enroll:

  • Digital copy of the Black Friday-Cyber Monday Bootcamp workbook (PDF, Word or Pages version)
  • Black Friday-Cyber Monday planning spreadsheet to map out your revenue goals, KPIs, email plan, and review your promotion.
  • Black Friday-Cyber Monday Promotional Pricing spreadsheet so you can figure out what types of promotions are most profitable!
  • Access to Teachable for course resources
  • Recording of the workshop

Your Instructor


Kristi Soomer
Kristi Soomer

Hey, I'm Kristi.

BUSINESS COACH, PODCAST HOST, ONLINE EDUCATOR + CEO OF A MULTI-MILLION DOLLAR ETHICAL FASHION BRAND

I help female founders of purpose-driven eCommerce brands create a digital marketing strategy, so that you can grow your revenue, transform from maker to boss, and scale a business aligned with your passion. How did I get started? I'm the founder of the direct-to-consumer ethical fashion brand, Encircled. And taken all my experience scaling my eCommerce fashion brand from $0 to multi-million dollars in revenue and coaching eCommerce founders to develop courses, digital products and workshops to help you scale yours. Since 2014, I've helped hundreds of entrepreneurs like you grow your online sales.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What currency is the course in?
We charge in USD.
Are there any additional taxes for US or Canadian residents?
No additional taxes apply as Teachable cannot remit HST/GST for Canadians. Therefore your receipt will not have the tax broken down. If you need a receipt with taxable HST/GST charged, please email [email protected] PRIOR to purchasing for a separate purchase link in Canadian dollars.
Do you offer refunds?
I don’t offer refunds on digital products but I am happy to answer any questions that you haven’t found answered above via email. Contact me at [email protected] prior to purchasing.
Do you charge VAT taxes for EU customers?
As all courses are sold B2B, and we are based in Canada, we are not required to register for VAT taxes so VAT taxes will not be charged on your invoice. We use the reverse charge facility whereby the purchasing business is required to remit the VAT tax on their own behalf. Please input your VAT # on the receipt, and we have the receipt noting "Reverse Charge". We cannot provide a line by line VAT breakdown.

Get started now!